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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore....
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Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?
We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say:...
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This Week’s Burning Question: Big Data vs. Creative
One CEO recently remarked that data is the new media. But some say Big Data’s rise to prominence has come at the expense of creative. What is the right recipe for a successful marriage of these two...
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AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company,...
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB...
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Ad Spend on Piracy Sites Hits $227 Million in 2013
ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by...
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HookLogic Taps Elizabeth Jackson as CMO/EVP of Corporate Strategy, Patrick...
NEW YORK, April 14, 2014 (ADOTAS) — Building on the company’s momentum delivering superior search and performance marketing, HookLogic today announced the addition of Elizabeth Jackson as CMO and...
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Placed Closes $10 Million Series B to Standardize Location Insights,...
SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital...
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How to stand out from the crowd in social advertising
A case on Audible, with Facebook Playable Ads by MakeMeReach & Undertone Networks like Facebook are getting more crowded with ads every year, and advertisers worldwide are asking themselves what it...
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Q&A: How the Instagram + Facebook Shutdown Took a Toll on Advertisers
Q&A with Jon Mottel, Director of Social Strategy at Undertone What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business? Being in the ad technology...
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